A Facebook and Instagram ads agency, and nothing else, since 2021
Clear Path Media House is an independent, US-based agency. We chose one platform at the start and have stayed with it, because the businesses we serve are better off with a team that knows Meta's delivery system deeply than with one that knows six platforms a little.
Who we are
We started in 2021 with a simple observation: most small and mid-sized US businesses that tried Facebook ads did not fail because the platform did not work. They failed because the pieces around the ads were missing. No landing page worth sending traffic to. A pixel installed twice, or not at all. An ad account created under an employee's personal profile. Creative produced once and never refreshed. Reports that nobody could read.
So we built the agency around the whole chain, not just the ads. Website and landing pages, account setup, tracking, creative, management, reporting, content and conversion rate optimization are all in-house, delivered by the same team that meets you every week. We have taken many clients from zero, with no site, no accounts and no tracking, to a presence on Facebook and Instagram that produces leads and sales they can plan around.
We are deliberately small enough that the people who sell the work are the people who do it. You will not be handed off after the proposal.
In short
- Independent agency, founded in 2021, US-based and serving US businesses
- One platform: Facebook and Instagram advertising through Meta
- Full service, from website to weekly management and reporting
- A weekly meeting with every client, with the people who run the account
- The client owns every account, asset and file, always
- Not affiliated with Meta Platforms, Inc.
How we work
You own everything
Business Manager, ad account, dataset, Page, Instagram account, domain, hosting, creative files and dashboards are registered to your company. We work with partner access and remove ourselves cleanly if the engagement ends.
Measurement before spend
We do not launch until the pixel and the Conversions API fire correctly, deduplicate, and match well in Events Manager. Campaigns optimized on broken data waste money quietly, and we would rather delay a week than learn the wrong lessons.
Decide on evidence, at the right pace
Meta's delivery system needs time and volume to learn. We make scheduled changes based on written rules and enough data, and we tell you plainly when the data is not there yet.
Creative is the lever
With broad targeting and Advantage+ audience doing most of the audience work, the quality and variety of ads decides who you reach and what you pay. We treat creative production as a monthly discipline, not a one-time deliverable.
Plain language
Every report explains what happened and why in words an owner can act on. We show Meta's numbers next to GA4 and your sales data so gaps are visible, and we never hide behind dashboards.
No promises we cannot keep
We do not quote results we have not produced for you, and we do not claim partnerships or awards. What we commit to is the work: the deliverables, the cadence and the honesty of the reporting.
US businesses with a clear offer and room to grow
Our clients are United States companies that sell something people can understand from a short video or a well-made page. Local service businesses that need a steadier calendar, such as home services, dental and medical practices, legal, med spas and fitness. E-commerce brands with a visual product and healthy margins. B2B and SaaS companies that generate and nurture leads. Health and wellness, education and real estate businesses with an offer that fits Meta's advertising policies.
We work best with owners and marketing leads who want to understand their numbers, can make decisions in a weekly meeting, and are prepared to invest for a full quarter before judging the channel. We are a poor fit for businesses that need results in two weeks, sell products Meta restricts, or want an agency that never asks questions.
Depth beats breadth
Meta changes constantly: new campaign types like Advantage+ shopping, shifts in how Advantage+ creative edits ads, updates to aggregated event measurement, new Reels placements, policy changes that pause accounts overnight. Keeping up is a full-time job. A team that also runs search, video, native and social for the same clients cannot give any of them that attention.
Specializing also means our processes are tuned for one system. Our tracking checklists, creative test structures, bidding rules and reporting templates are built for Meta specifically, refined across many accounts since 2021. When Facebook and Instagram are the right channel for your business, that depth is what you are hiring. When they are not, we will tell you in the first conversation.
Talk to the people who will run your account
No sales team in between. Describe your business and your goal, and we will reply within one business day.